Elira is from Aspen, just like its founders. We were born and grew up in Aspen, at high altitude, as ski racers and athletes, raised in the wild, and instilled with the ideals of performance, conservation, health, and independent thinking. We know altitude dehydrates you, taking a toll on performance. That’s why we designed Elira to be the first sports drink to help hydrate, increase performance and recover at altitude.
Aspen is famous for its incredible beauty, active lifestyle, and aesthetics. A town known for sophistication and hardcore activity alike. As a brand, we knew Elira had to be a premium product, both inside the bottle and out. Our ingredients are organic, all natural, sugar free, and our bottle is aluminum and refillable. We don’t use plastic because it’s bad for everything.
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